I-Bike

Organisation : City of Edinburgh Council
Grant Amount : £ 20,000

I Bike aims to increase cycling levels and to encourage more cycling to school and in leisure time through a series of specifically tailored and targeted initiatives. Through raising awareness and developing skills, I Bike makes cycling more accessible and the main transport mode for other independent journeys out of school. An officer works with pupils, teachers and parents at secondary schools and their feeder primaries to increases cycling confidence and interest; creating a cycle friendly community that supports young people in making sustainable travel choices for health and amenity. This cycling culture continues long after the officer has left.