The one thing we all have in common is that we will die. Being involved in planning for our care and death may positively help us to achieve our wishes. This is an area that is not well understood by the public and causes a lot of anxiety. Common misconceptions and misunderstanding of palliative and end of life care have been fuelled by recent negative media coverage. An innovative approach using variety of communication mediums is required to support positive public awareness and engagement. This project would support the development and implementation of a Lothian-wide health promoting palliative care programme.